Over the last 18 months, the industry adapted noticeably driven by market demands. This shift shows the reality of adapting quickly in a rapidly evolving competitive arena.

An important finding is highlighted by our reporting: what worked yesterday may not work today or in the future.

Speed of adaptation matters more than perfection in execution.

What many observers overlooked is how quickly of adoption. Beginning with initial adoption, the industry has seen exponential growth across the broader industry.

Key Insights

• New regulations are changing the manner in which companies handle operations.
• Conventional wisdom about reliability demand significant reconsideration.
• Competitive advantage relies less on particular platforms and increasingly requires organizational culture.